Online Store Preparation For The Holidays

Here are a few tips in making your online store more appealing to generate interest from clients during the holidays.

1. Try to sell products that you already have available.

Particularly on your online store's primary web pages, make sure that the products displayed are readily available. Make sure to update your product information so that those which are no longer available would not be taking up any space that could be used by your other products.

2. Make sure that you will be able to ship the products on time despite the holidays.

Make it a point that the products would be delivered on time, as your clients might be using them for the holidays. Have your delivery rates, seasonal delivery schedule, as well as your premium delivery services clearly posted on your online store so that your employees would be able to fulfill these published delivery and shipping commitments.

3. Give away and send.

As you give free gifts to clients, include some of your product information like the product's selling price, shipping costs and category where the product could be found. During the major holidays, it would be good to send two mailings - the first one a month before and the second one a week before. This would certainly attract visitors.

4. Be easy to contact.

On holidays, ensure that your clients have clear directions on when and how they can contact you. For instance, make sure that you display any toll-free numbers you have, along with your regular numbers and fax numbers.

5. Do not underestimate customer feedback.

Base your planned improvements or maintenance on the feedback and suggestions that you receive from customers. This would be able to make your online store business a true success.

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